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The FOND's story - established 1999



Confident - Sophisticated - Inspired.


It's about a girl who has grown up and seeks to inspire and be inspired - a self-confident persona with a trendy yet original sense of style.

The Brand

Inspired by the multi-faceted beauty of nature, FOND is a leading Singapore label which has revamped ethic chic and incorporated modern urban wear in the Singapore fashion store.

With a great focus on cut and style, the FOND designs are tailored for the lifestyle of the modern women without comprising compromising comfort. From timeless staples to a trendy number, each and every creation is a work of art, an inspiration.

In colour and texture, the clothes evoke a visual spectacle. Lustrous and sensual details, subtle and colourful prints, solid colours in earthy tones and soft hues are all traits of the FOND signature.

Nothing ostentatiously loud but pure subtlety and yet stylish to make heads turn, for all women who like to surprise and be surprised, for all women who like to see and be seen.

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The FOND Philosophy


The brand name of FOND, build solely from a fundamental of trust and friendship with customers over the years, remained strong and viable, steered by sterling expertise from the core management team. Inspiring ideas to customers; to impart their knowledge and share their passion holds strong and proved a continued motivation. The FOND team holds pride in their service and knowledge. They maintain unreserved service to customers; provide advice and selectively choose the most suitable colours, cuts, styles deemed most appropriate. Not monetised by value but by their pure sincerity and ever pleasing attitude to customers so deeply ingrained in their brand culture.


Over the years, FOND has been accredited with Singapore Service Star for several years - an accreditation scheme launched by Singapore Tourism Board that recognises and promotes businesses that deliver good services and aims to inspire the industry to service excellence.

FOND was also a proud recipient of 2014/2015 Singapore Brands Award.

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